Elements of a Successful Communications Strategy

Address all constituencies (internal and external)
Use various forms of communications - in person and electronic
Share organizational vision and direction
Explain timeline and process
Avoid statements that will limit flexibility on major options
Establish multiple avenues for dialogue; listen to concerns
Communicate constantly and consistently
Don't stop after initial messaging
Provide answers as quickly as they can be identified
Showcase early successes, and continue spotlight on accomplishments throughout timeline